Company Description
Newhouse has spent the past decade at the forefront of brand innovation, redefining how brands engage with audiences through creators and cultural connections. From launching the world’s first virtual influencer to pioneering TikTok’s first branded challenge format, Newhouse has consistently set industry benchmarks. The team specializes in creating impactful, multi-million dollar integrated campaigns that resonate globally. Our mission is to merge creativity and strategy to craft compelling narratives for brands.
Role Description
A new generation of clients want their social presence to feel like the brand actually lives in the room, not like a media plan. The Social and Content Lead is the person who makes that real. You write the calendar, show up to the shoot, point the camera, edit the cut, and post the thing. You are equal parts social strategist, copywriter, and content creator, and you sit close enough to the client to shape the work, not just execute against a brief.
You’ll report to the Head of Social Media and own social and content programs across a portfolio of accounts. Because Newhouse is a creator-first agency, this role also serves as a strategic partner to our influencer team, lending your fluency in social and culture to talent identification, list-building, and outreach support on active creator campaigns.
Newhouse supplies the gear. You bring the eye, the hustle, and the point of view.
Core Responsibilities
Content Strategy & Calendars
- Build social content calendars rooted in client objectives, audience behavior, and platform reality.
- Translate brand strategy into a steady drumbeat of native-feeling posts and a sharper layer of campaign moments.
- Own the rhythm: what posts when, on what platform, and why.
Onsite Content Capture
- Spearhead ad hoc content shoots filmed on location at client offices, activations, events, and sets.
- Capture footage that looks like the moment, not stock or supplied assets.
- Direct talent and clients on camera with confidence and warmth.
Editing & Post-Production
- Edit raw footage into final social deliverables (TikTok, Reels, Shorts, Stories) in a tone and pace that fits each platform.
- Color, sound, captions, the works. Ship clean files on tight turnaround.
- Iterate fast on feedback without losing the original spark.
Copy & Community
- Write captions that earn the swipe stop, including hooks that work on muted feeds.
- Manage community: replies, comments, and escalations to the right teammate.
- Keep a pulse on platform trends, audio, and meme cycles. Translate them into client-safe creative without losing the bite.
Creator Strategy Support
- Partner with our influencer team by bringing social-native instinct into their planning: who’s rising, what’s peaking, which formats are about to tip.
- Use in-house tools to identify and vet talent for active creator campaigns.
- Build creator lists that fit the brief on audience, aesthetic, and format.
- Support outreach when active campaigns need extra capacity.
- Surface creator movements and cultural shifts in weekly team syncs so the work stays ahead of the wave.
Client Partnership
- Work directly with clients to shape their content programs from intake through optimization.
- Lead status calls, walk through performance, and recommend the next move with confidence.
- Be the trusted voice in the room when a client wants to chase a trend that does not fit the brand.
Qualifications
- 3 to 5 years across social media management, content production, or in-house creator roles.
- Portfolio that shows both calendar work and self-shot, self-edited content for brands.
- Proficient in Premiere or CapCut, comfortable in DaVinci or Final Cut, and current on what’s winning on TikTok, Instagram, and YouTube Shorts.
- Comfortable on a shoot: lighting, audio, and basic camera work without a full crew.
- Sharp copywriter. Can write a hook that works in three seconds.
- Steady on client calls. Can read a room and pivot.
- A real read on creators and culture. You follow the space because you want to.
- Open to a role that spans disciplines. You’ll enjoy the variety.
