Compensation: $60,000 – $70,000
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.
Why you shouldn’t work here – Radical Transparency from our CEO
About the Role
The Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format.
This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.
Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.
This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.
The Writer reports directly to the Creative Producer and may work fully remotely.
Responsibilities
Social Copy & Captions
- Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
- Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
- Adapt tone, structure, and formatting based on platform-specific best practices
- Maintain a strong and consistent brand voice across all channels
Script & Long-Form Writing
- Write or refine scripts for YouTube episodes, short-form videos, and branded content
- Develop repeatable written frameworks for recurring content formats and series
- Support the Creative Producer with written briefs, outlines, and episode structures
- Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
Promotional & Campaign Copy
- Write copy for episode launches, campaigns, newsletters, and promotional initiatives
- Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
- Support paid ad creative copy when needed in collaboration with marketing
- Work alongside the internal PR team and communications manager on quotes and external communications
Brand Voice & Standards
- Maintain and evolve brand voice guidelines
- Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation
- Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
- Identify off-brand messaging and provide clear corrective direction
AI Integration
- Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
- Build and maintain prompt libraries and writing systems that improve team efficiency
- Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
Cross-Team Collaboration
- Work closely with the Social Producer to align captions with video content and visual framing
- Coordinate with the design team to ensure copy and visuals work cohesively
- Collaborate with the Creative Producer on voice direction, content priorities, and writing standards
Requirements
- 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
- Proven ability to write in multiple distinct voices while maintaining authenticity and quality
- Strong understanding of social platform behavior and high-performing copy formats
- Experience writing video scripts, captions, newsletters, and long-form content at scale
- Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
- Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
- Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
- Strong collaborator who takes direction well and communicates creative feedback clearly
Results
- Assigned brands maintain consistent, on-brand written communication across all active platforms
- Caption and hook performance improves measurably through engagement and click-through metrics
- Scripts and long-form written assets are delivered on schedule without creating production bottlenecks
- Brand voice guidelines are documented, maintained, and actively referenced by the team
- The Creative Producer spends less time editing and rewriting, allowing for greater focus on creative strategy
- AI is effectively integrated into the writing workflow, increasing output speed while maintaining quality and authenticity
