Sonic Automotive is a Fortune 500 automotive retailer with a commitment to delivering a superior guest experience through its network of franchised dealerships and its rapidly growing EchoPark Automotive segment. Sonic is focused on innovation, operational excellence, and developing future leaders who can drive performance across a dynamic, customer-centric retail environment.
Director Educational Partnerships
Salary: $100K – $120K Total Annual Compensation
Job Description
The Director of Educational Partnerships will design and lead Sonic Automotive’s enterprise strategy for building long-term talent pipelines through partnerships with colleges, universities, and technical schools. This role will be instrumental in developing future sales, F&I, and operations leaders by creating structured early-career pathways aligned to Sonic’s high-performance culture and guest-first philosophy.
This leader will serve as a strategic connector between educational institutions and retail operations ensuring Sonic is consistently attracting, developing, and converting top emerging talent into dealership roles.
Key Responsibilities
Educational Partnership Strategy
- Develop a national partnership strategy targeting community colleges, universities, HBCUs, and technical trade programs aligned to Sonic’s footprint and growth markets.
- Build strong relationships with academic leadership, career services, and faculty to embed Sonic into curriculum, programs, and career pathways.
- Position Sonic Automotive and EchoPark as leading destinations for business, sales, and automotive career growth.
Campus & Early Career Recruitment
- Work with Talent Acquisition to develop campus recruiting strategies across priority markets, including hiring events, classroom engagement, and branded activities.
- Equip Talent Acquisition teams and store leaders with tools and messaging to effectively attract and convert early-career talent.
- Work with Talent Acquisition to build innovative recruitment approaches that resonate with Gen Z talent, highlighting earnings potential, career pathing, and entrepreneurial opportunities within Sonic.
Cross-Functional Collaboration
- Coordinate with brand and dealership leadership to participate in campus events
- Coordinate with talent acquisition team in recruiting efforts to fill Internships and Leadership Development Programs.
Performance Measurement & Optimization
- Define and track key success metrics, including pipeline volume, conversion rates, retention, and time-to-productivity.
- Analyze program effectiveness and continuously optimize partnership ROI.
Deliver regular insights and recommendations to executive leadership.
Qualifications
Required
- 3+ years of experience in either talent acquisition, workforce strategy, campus recruiting, or external partnerships.
- Strong business acumen with the ability to translate talent strategy into operational impact.
- Experience influencing senior leaders in a multi-location or decentralized environment.
- Willingness to travel (40–50%) to campuses and dealership locations.
Preferred
- Experience in automotive retail operations, hospitality, or multi-unit service environments.
- Familiarity with technical, vocational, or dealership training pathways.
Core Competencies
- External partnership development and influence
- Data-driven execution and continuous improvement
- Strong storytelling and employer branding
- Ability to thrive in a fast-paced, performance-driven culture
Why This Role Matters at Sonic
Sonic Automotive’s continued growth depends on a strong, ready-now bench of leaders who can drive sales performance, deliver exceptional guest experiences, and lead high-performing teams. This role directly fuels that future by creating predictable, scalable pathways for early-career talent to enter and grow within the organization.
Additional Information
Experience the best the automotive industry has to offer and apply today. We look forward to sharing our success with the brightest talent out there!
