This is a contract-to-hire position
Please email your resume and portfolio to [email protected]
About the Brand
Crowned Skin is one of the fastest-growing men’s grooming brands, redefining how men approach self-care, fragrance, and confidence. Founded by Chicago entrepreneur and former Big Tech leader Darrell Spencer, Crowned Skin created the viral “Body Butter Cologne†category — premium body butters and body oils designed to moisturize deeply while smelling luxurious enough to replace cologne.
Since launching in 2024, Crowned Skin has grown into a multi-million-dollar brand powered by culture, community, and disruptive storytelling across TikTok Shop, Amazon, Shopify, and social media. The brand has built a loyal customer base by creating products that make men feel confident, attractive, and elevated while bringing a fresh, culturally relevant voice to the grooming industry.
Crowned Skin has been featured on Shark Tank, Forbes, Tamron Hall, Amazon Rising Stars, and major media platforms, quickly becoming one of the most talked-about brands in men’s personal care.
Our content is at the center of our success. We create bold, entertaining, and highly engaging social-first campaigns that blend humor, confidence, luxury, and culture while still driving strong conversion. We move fast, think creatively, and constantly push the brand forward while staying authentic to the Crowned Skin voice and community.
We’re looking for a Social Media Manager who understands internet culture, storytelling, engagement, and trend-driven content while helping us continue scaling one of the most exciting brands in beauty and e-commerce today.
About the Role
The Social Media Manager is responsible for developing and executing Crowned Skin’s social media and content strategy across TikTok, Instagram, Facebook, and emerging platforms. This role will create and curate engaging content, manage the content calendar, and drive community engagement to support acquisition, retention, and brand awareness goals.
The ideal candidate is both creative and data-driven and able to translate brand storytelling into content that resonates culturally, while tracking performance to optimize future campaigns.
Essential Duties and Responsibilities
Social Media Management
- Manage daily posting and engagement across TikTok, Instagram, and Facebook.
- Monitor trends, hashtags, and platform shifts to keep content relevant and discoverable.
- Collaborate with creative, influencer, and growth teams to amplify campaign reach.
Content Management
- Develop and manage the brand’s content calendar aligned with product launches, campaigns, and cultural tentpoles.
- Oversee production of high-quality short-form videos, social graphics, photography, and written content.
- Ensure content reflects Crowned Skin’s brand voice, visual identity, and cultural positioning.
Community Engagement
- Actively engage with followers via comments, DMs, and live interactions to foster loyalty and advocacy.
- Identify and activate superfans and ambassadors to extend organic reach.
- Track community sentiment and report insights back to leadership.
Performance & Analytics
- Track KPIs across engagement, reach, conversions, and CAC/LTV impact.
- Provide weekly and monthly reports with recommendations for content optimization.
- Partner with growth and analytics teams to test creative formats and measure ROI.
Cross-Functional Collaboration
- Work with Partnerships & Influencer teams to align content with affiliate/creator campaigns.
- Support product and retail launches with integrated content campaigns.
- Ensure content is optimized for TikTok Shop and eCommerce storytelling.
Knowledge, Skills & Abilities
- Strong understanding of TikTok, Instagram, and emerging social platforms.
- Hands-on content creation skills (video editing, copywriting, photography).
- Ability to balance cultural creativity with data-driven optimization.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Passion for men’s grooming, beauty, or lifestyle brands is a plus.
Education & Experience
- Bachelor’s degree in Marketing, Communications, Media, or related field.
- 3–5 years of experience in social media or content marketing.
- Proven success in building engaged social communities and scaling organic reach.
- Experience creating short-form video and managing brand social channels.
- DTC, grooming, beauty, or consumer lifestyle experience preferred.
- Experience in high-growth disruptive brands in the CPG space.
