{"id":326840,"date":"2026-07-08T00:00:00","date_gmt":"2026-07-07T23:00:00","guid":{"rendered":"https:\/\/www.remotetribe.life\/remotejobs\/job\/creative-strategist\/"},"modified":"2026-07-08T00:00:00","modified_gmt":"2026-07-07T23:00:00","slug":"creative-strategist","status":"publish","type":"job_listing","link":"https:\/\/www.remotetribe.life\/remotejobs\/job\/creative-strategist\/","title":{"rendered":"Creative Strategist"},"content":{"rendered":"<p><strong>Creative Strategist &#8211; Ramen Bae<\/strong><\/p>\n<p><\/p>\n<p><strong>ABOUT RAMEN BAE<\/strong><\/p>\n<p><\/p>\n<p>Ramen Bae is the original dried ramen toppings company on a mission to level up the ramen category.<\/p>\n<p><\/p>\n<p>We started three years ago as a passion project because we wanted better instant ramen toppings and couldn\u00e2\u0080\u0099t find anything like it. Since then, we\u00e2\u0080\u0099ve gone viral, built a loyal fan base, grown to over 400,000 customers, and recently launched protein ramen. We\u00e2\u0080\u0099re still just getting started.<\/p>\n<p><\/p>\n<p>We\u00e2\u0080\u0099re a small, fast-moving team of builders who take ownership, move quickly, and figure things out as we go. We\u00e2\u0080\u0099re looking for another like-minded person who is excited to help us build the next great ramen brand.<\/p>\n<p><\/p>\n<p><strong>ABOUT THE ROLE<\/strong><\/p>\n<p><\/p>\n<p>Ramen Bae is looking for a Creative Strategist to build and lead the creative engine behind our DTC ramen brand.<\/p>\n<p><\/p>\n<p>This person will own performance-driven creative across paid social, with Meta currently being our largest channel. You\u00e2\u0080\u0099ll be responsible for understanding our products, customers, audience awareness stages, and performance data, then turning those insights into ad concepts, hooks, scripts, creator briefs, and video assets that convert.<\/p>\n<p><\/p>\n<p>This role sits at the intersection of performance marketing, creative strategy, consumer psychology, and execution. The ideal candidate is analytical enough to understand what is working and why, creative enough to find new angles that break through, and scrappy enough to move quickly from idea to launch.<\/p>\n<p><\/p>\n<p>This is a high-impact role with significant room for leadership and growth. You\u00e2\u0080\u0099ll work closely with the CMO and growth team to build a repeatable system for producing high-performing creative at scale.<\/p>\n<p><\/p>\n<p><strong>RESPONSIBILITIES<\/strong><\/p>\n<p><\/p>\n<p>Creative Strategy<\/p>\n<p><\/p>\n<p>\u00e2\u0080\u00a2 Own creative strategy across paid social and performance marketing channels, with a strong focus on Meta.<\/p>\n<p>\u00e2\u0080\u00a2 Build and manage a repeatable creative testing framework across hooks, formats, scripts, offers, concepts, personas, and audience segments.<\/p>\n<p>\u00e2\u0080\u00a2 Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.<\/p>\n<p>\u00e2\u0080\u00a2 Think through the full customer journey, from problem-unaware audiences to highly aware, ready-to-buy customers.<\/p>\n<p>\u00e2\u0080\u00a2 Own the pipeline of performance video assets, including UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts.<\/p>\n<p>\u00e2\u0080\u00a2 Analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement.<\/p>\n<p>\u00e2\u0080\u00a2 Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.<\/p>\n<p><\/p>\n<p>Creative Production &amp; Execution<\/p>\n<p><\/p>\n<p>\u00e2\u0080\u00a2 Manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery.<\/p>\n<p>\u00e2\u0080\u00a2 Write compelling hooks, scripts, ad briefs, and creator directions that are clear, strategic, and performance-oriented.<\/p>\n<p>\u00e2\u0080\u00a2 Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets.<\/p>\n<p>\u00e2\u0080\u00a2 Build systems for creative ideation, testing, asset organization, feedback, iteration, and reporting.<\/p>\n<p>\u00e2\u0080\u00a2 Ensure creative is both on-brand and built to perform in paid social environments.<\/p>\n<p>\u00e2\u0080\u00a2 Stay on top of social trends, competitor ads, creator formats, and emerging creative opportunities.<\/p>\n<p>\u00e2\u0080\u00a2 Jump in wherever needed to keep creative moving, whether that means writing scripts, reviewing edits, sourcing creators, organizing assets, or helping bring concepts to life.<\/p>\n<p><\/p>\n<p>Strong bonus: Ability to shoot and edit your own creator-style content.<\/p>\n<p><\/p>\n<p><strong>REQUIREMENTS<\/strong><\/p>\n<p><\/p>\n<p>\u00e2\u0080\u00a2 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.<\/p>\n<p>\u00e2\u0080\u00a2 Strong understanding of paid social creative, especially for Meta.<\/p>\n<p>\u00e2\u0080\u00a2 Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.<\/p>\n<p>\u00e2\u0080\u00a2 Experience building or contributing to a creative testing system that generates new concepts consistently.<\/p>\n<p>\u00e2\u0080\u00a2 Strong analytical ability and comfort reviewing performance data to understand what is working, why it is working, and what to test next.<\/p>\n<p>\u00e2\u0080\u00a2 Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy.<\/p>\n<p>\u00e2\u0080\u00a2 Strong creative instincts, copywriting ability, and visual taste.<\/p>\n<p>\u00e2\u0080\u00a2 Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights.<\/p>\n<p>\u00e2\u0080\u00a2 Highly self-motivated, resourceful, and able to take ownership without needing constant direction.<\/p>\n<p>\u00e2\u0080\u00a2 Comfortable working on a small team where everyone is expected to be hands-on, proactive, and accountable.<\/p>\n<p>\u00e2\u0080\u00a2 Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies.<\/p>\n<p>\u00e2\u0080\u00a2 Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.<\/p>\n<p><\/p>\n<p>WHO THIS ROLE IS PERFECT FOR<\/p>\n<p><\/p>\n<p>This role is perfect for someone who loves combining data, creativity, and execution.<\/p>\n<p><\/p>\n<p>You want to understand why an ad works, not just whether it worked. You can look at performance data, customer reviews, product benefits, and social trends, then turn those insights into creative ideas that drive growth.<\/p>\n<p><\/p>\n<p>You\u00e2\u0080\u0099re comfortable leading the creative process, but you\u00e2\u0080\u0099re also willing to execute. You bring a strong creative point of view, a deep interest in performance marketing, and the hustle to move quickly from idea to launch.<\/p>\n<p><\/p>\n<p>This is an opportunity to help shape the creative engine of a growing DTC brand and play a key role in how Ramen Bae reaches, converts, and retains customers.<\/p>\n<p><\/p>\n<p><strong>COMPENSATION &amp; BENEFITS<\/strong><\/p>\n<p><\/p>\n<p>\u00e2\u0080\u00a2 $80,000\u00e2\u0080\u0093$115,000 base salary, based on experience and leveling<\/p>\n<p>\u00e2\u0080\u00a2 Equity options in a profitable, rapidly growing company<\/p>\n<p>\u00e2\u0080\u00a2 Flexible PTO and paid holidays<\/p>\n<p>\u00e2\u0080\u00a2 Health, dental, and vision benefits<\/p>\n<p><span>\u00e2\u0080\u00a2 Fully Remote<\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Strategist &#8211; Ramen Bae ABOUT RAMEN BAE Ramen Bae is the original dried ramen toppings company on a mission to level up the ramen category. We started three years&#8230;<\/p>\n","protected":false},"author":1,"featured_media":326841,"template":"","meta":{"_promoted":"","_job_location":"California, California, United States","_application":"https:\/\/remoteOK.com\/remote-jobs\/remote-creative-strategist-ramen-bae-1134585","_company_name":"Ramen Bae","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-categories":[145],"job-types":[16],"job_listing_tag":[],"class_list":["post-326840","job_listing","type-job_listing","status-publish","has-post-thumbnail","hentry","job_listing_category-sales-marketing","job_listing_type-full-time","job-type-full-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Strategist - Land A Remote Job From Top Employers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.remotetribe.life\/remotejobs\/job\/creative-strategist\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Strategist - Land A Remote Job From Top Employers\" \/>\n<meta property=\"og:description\" content=\"Creative Strategist &#8211; Ramen Bae ABOUT RAMEN BAE Ramen Bae is the original dried ramen toppings company on a mission to level up the ramen category. 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