{"id":364484,"date":"2026-10-09T00:00:00","date_gmt":"2026-10-08T23:00:00","guid":{"rendered":"https:\/\/www.remotetribe.life\/remotejobs\/job\/amwell-content-marketing-manager\/"},"modified":"2026-10-09T00:00:00","modified_gmt":"2026-10-08T23:00:00","slug":"amwell-content-marketing-manager","status":"publish","type":"job_listing","link":"https:\/\/www.remotetribe.life\/remotejobs\/job\/amwell-content-marketing-manager\/","title":{"rendered":"Amwell: Content Marketing Manager"},"content":{"rendered":"

\n Headquarters:<\/strong> Remote US\n<\/p>\n

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Company Description<\/p>\n

At Amwell, we\u2019re transforming healthcare for all\u2014powered by technology and inspired by people. Here, your ideas don\u2019t just matter\u2014they drive real change, improving lives on a global scale.<\/p>\n

We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry\u2019s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care. <\/strong><\/p>\n

We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions \u2013 today and in the future. We offer <\/strong>programs spanning the full care continuum<\/strong>, including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network.<\/p>\n

For almost two decades,<\/strong> Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology\u2019s role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all.<\/p>\n<\/div>\n

Brief Overview\u00a0<\/strong><\/p>\n<\/p>\n

This role produces member-facing content across Amwell’s service lines and is accountable for how that content performs once it reaches members. Content is a shared capability across the Engagement pillar: the account owners brief and approve, and this role produces at the volume and quality the book requires.<\/p>\n

The role covers content strategy across service lines, the Engagement Hub content library, and the production of case studies and enablement assets that the account owners design. It also directs contractor and AI-assisted capacity, which is how volume is met with a single full-time position. Content engagement is a shared measure with the execution side, which owns timing and deliverability<\/p>\n<\/p>\n

Core Responsibilities\u00a0<\/strong><\/p>\n<\/p>\n

What the role owns:<\/em><\/p>\n

\u2022 Content strategy and production across service lines, the engagement showcase, and content libraries<\/p>\n

\u2022 Inputting email content into the email CMS (Knak) \u2014 copy and image selection<\/p>\n

\u2022 The Engagement Hub content library and its maintenance<\/p>\n

\u2022 Case-study and enablement-asset production, against designs set by the account owners<\/p>\n

\u2022 AI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines<\/p>\n

\u2022 Brand-voice consistency across member-facing content<\/p>\n

How success is measured:<\/em><\/p>\n

\u2022 Content engagement across member-facing email and hub content, as the content contribution to open and click performance (primary measurable output)<\/p>\n

\u2022 Content throughput and turnaround against briefs<\/p>\n

\u2022 Brand-voice and quality consistency across the library<\/p>\n

\u2022 Coverage of the service lines against the content plan<\/p>\n

What the role does not own:<\/em><\/p>\n

Scope boundaries are explicit so accountability is single-owned and hand-offs are clean.<\/p>\n

\u2022 Campaign strategy or the customer relationship \u2014 the account owners<\/p>\n

\u2022 The CMS platform itself, its branding rules, templates, and access \u2014 Manager, Campaign Production and Platform<\/p>\n

\u2022 Campaign build, QA, and send \u2014 the campaign production team<\/p>\n

\u2022 Timing and deliverability of sends, which share the engagement measure<\/p>\n

\u2022 Foundational B2B content such as case studies, playbooks, and whitepapers \u2014 Commercialization<\/p>\n

\u2022 PHI governance standards, which are set by Compliance<\/p>\n<\/p>\n

Qualifications<\/strong><\/p>\n<\/p>\n

Required<\/em><\/p>\n

\u2022 5+ years producing consumer, member, or patient-facing content at volume<\/p>\n

\u2022 Demonstrated ability to move a content engagement measure, not only to ship content on time<\/p>\n

\u2022 Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal<\/p>\n

\u2022 Experience directing freelance, agency, or contractor capacity against a brief<\/p>\n

\u2022 Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it<\/p>\n

\u2022 Comfort operating as shared capacity across competing internal demands<\/p>\n

Preferred<\/em><\/p>\n

\u2022 Healthcare, health plan, or behavioral health content experience<\/p>\n

\u2022 Knak, Braze, or comparable content and email production platforms<\/p>\n

\u2022 Accessibility standards for member communications<\/p>\n

\u2022 Experience building or restructuring a content library<\/p>\n<\/p>\n

Do Well. Live Well. At Amwell.\u00a0<\/strong><\/p>\n

Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren\u2019t just aspirations \u2013 they are how we work, every day.\u00a0\u00a0<\/p>\n

Our people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn \u2013 to name a few. It\u2019s our people who truly differentiate us. Ask anyone and they\u2019ll tell you \u2013 you\u2019ll never work with more passionate, more driven and more caring team members.\u00a0\u00a0\u00a0\u00a0<\/p>\n

We champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. At Amwell, you\u2019ll do the most meaningful work of your career\u2014improving healthcare for millions, growing alongside incredible teammates, and being valued for who you are.\u00a0\u00a0<\/p>\n

Benefits\u00a0<\/strong><\/p>\n